Product Insight

Here you will find interesting information about all of our products. Every story is unique and will give you some insight on the great lengths we went thru to create this company and it’s products. With you in mind, the C.E.O. obsessed over every product without exception. Sometime ending in people quitting, fist fights, iPhones being used as ninja stars and $1000 tabs at the bar to reconcile. Is the big guy really that crazy or did he just see something we couldn't , you decide…

  • Aroma Drops

    Aroma Drops are 100% pure fragrance oil. By mixing essential oils we are able to provide you with custom formulations. This is the baseline DNA of all our products. On our quest to make the perfect candle we noticed something. Mixing fragrances together became second nature to us. Only by doing this can we unlock each fragrances true potential. Take “Amethyst” for example. We worked on it for a whole year but honestly the majority of the components were mixed in 2 months. The missing link was found when we added Toasted Marshmallow 10 months in. Only at that point did Amethyst become truly unforgettable and become worth of bearing our name. Aroma Drops can be used in diffusers, oil warmers and wax warmers by simply adding a few drops to water. Recommended usage: Oil & Wax warmers - 3 drops into a full warmer of water. Mist Diffusers - 4 to 8 drops to a full tank of water depending on preference.

    Amethyst Release date: February 1st 2023

  • Burning Oil

    During the Renaissance Period in France, a pandemic know as The Black Plague ran wild. At the time rumors were spread that water transmitted the disease. Baths became less and less common, it’s rumored that the King at that time only took one bath a year. Some people died from dehydration . However, it was still believed that good scents would stop the spread of disease and would ward off evil spirits. In homes people would perfume absolutely everything with Dried flowers, scented pastilles, powder, dried fruit, scented sachets or what ever they could find. Lavender was the most popular fragrance back then. Today Oil Warmers are mostly used Yoga & Aromatherapy circles. We had a tough time extending the range but we finally did it. Upon testing, the fragrance from 2 caps full of our Burning Oil in a Oil Warmer filled a 1200sqft space. Recommended usage: Put 2 caps full of burning oil in the oil warmer and place a tealight candle underneath. Not recommended for use in wax warmers as the hot oil may discolor painted surfaces.

    London Lavender is availible now! ∞

  • Car Freshener Spray

    Our Car Freshener Spray is Crazy. This particular product was tested in the cars of cigarette/weed smokers & Uber drivers. We Had their cars detailed and sprayed the floor mats. Then we stopped by daily to check the scent throw as they went about their daily lives. The results? 5 days in we could still smell the fragrance. In the smoker’s cars we couldn’t even smell smoke although they smoked everyday. In the Uber cars we noticed a 31% increase in tips and lots of compliments on the aroma. The fragrance tested was Lemon Drop. The President, Vice President & C.M.O. fought tooth and nail for the C.E.O. stop sniffing the test cars on a daily basis. “People will think you’re crazy! You have to stop!” We said. “If just one person loves and appreciates this product, it’s worth the humiliation. Besides, you have to be a little crazy to try and change the world. Plus, I’m the BOSS! I can sniff whatever the F#@& I want too, lol!” said the C.E.O. Recommended usage: 2 full sprays on each floor mat in the vehicle. Only use on floor mats! This product is oil based and may discolor paint, vinyl & leather.

    Lemon Drop Release date: October 1st 2022

  • FF Candles

    Pronounced “Fay-O-ahh”, the Feijoa Fireplace Candle allows you to have a fireplace in every room. The soft sound of cracking firewood is so relaxing and soothing its almost therapeutic. Using wooden wicks in candles is fairly new to the trade. A lot have tried but very few have perfected it. We’re proud to say we have done just that. The scent throw is amazing and the soft-crackling sound is just right, not too loud like our competitors. Everything about this candle is produced in-house. From the custom cattle-brand on the lid to the graphic design on the label. We hope you enjoy burning them as much as we enjoy making them. Instructions: Burn the candle for 4hrs at a time with a minimum 2hr window between lighting. Blow the candle out & replace the lid. Do not put the lid on the jar with the candle lit. Gently break off the burnt tip of the of the wick before re-lighting the candle. *Continuous burn time until the flame goes out on it’s own = 65-75hrs. Burning 4hrs at a time with a 2hr gap between lighting & breaking of the burnt tip of the wick = 87-101hrs. Results vary by room conditions & fragrance. Our results were achieved in a controlled environment.

  • W4 Candles 2.76oz

    In 2018, after testing regular cotton wicks in our candles for 9 months, the C.E.O. still was not satisfied with the finished product. By sheer luck one of our suppliers sent us the wrong order, a box full of wooden wicks. After another 6 months of testing, we made the big guy happy. With the most impressive burn time we had ever seen, the W4 candle was born. W4 Stands for Whispering Willow Wood Wick. Our W4 candles barely make a sound while burning, these aren’t your average wooden wick candles. They are virtually soot & smoke free as well. As you may know making the switch to wood wicks from regular cotton wicks was not easy or cheap. Research and development to make the perfect candle with a longer than usual burn time has cost us more time and money than we care to discuss. Normal candle companies disregard the burn time because the quicker the candle burns out, the quicker you will need to buy another one. We made a conscious choice to focus on quality not quantity. We understand that you may use 2 or 3 of our competitors candles in the same amount of time that you use one of ours. Don’t let the petite size fool you, filling a normal size room with it’s fragrance is no problem at all. All W4 Candles have quotes on the side to inspire & motivate you on your journey. Recommended usage: Burn the candle for 4hrs at a time with a 2hr window between lighting. Blow the candle out & replace the lid. Do not put the lid on the jar with the candle lit. Gently break off the burnt tip of the of the wick before re-lighting the candle. *Continuous burn time until the flame goes out on it’s own = 35-41hrs. Burning 4hrs at a time with a 2hr gap between lighting & breaking of the burnt tip of the wick = 50-61hrs. Results vary by room conditions & fragrance. Our results were achieved in a controlled environment.

  • The Chandelier

    We have a few ideas for car air freshener but this one was next on the list. Allow us to introduce you to, The Chandelier! It’s self-wicking! That means the fragrance travels up the wood and the cord all on it’s own. It’s available now on the “shop by fragrance” page in the scent of your choice. This is probably the most difficult product we produce because of it’s complexity but the results speak for themselves. If you buy one online, first you will have to flip it upside down and hold it there until the oil soaks into the lid (about 3 mins)and hope it doesn’t drip on you in the process. if thats not bad enough the cord on similar products from our competitors is so long, the bottle will hit the dashboard in your car. if the oil gets on your dashboard it will dis-color the affected area. That just has to be shoelace they give you :/ We’re happy to say you won’t have any of those problems with The Chandelier! The oil will completely soak into the lid and the cord in about a week. The fragrance will last between 5 to 7 weeks. Results vary by fragrance, temperature inside the car and hanging location.

  • Diamond Diffuser

    Third times a charm. Introducing the all new Diamond Diffuser. Available in every fragrance we offer. The sheer beauty of it is breath-taking not to mention the remarkable scent throw. Instructions: Screw off the gold lid and remove the stopper cap. Relpace the gold lid and insert the straight sticks, wait 20mins and flip them. Now insert the spiral stick and the flowers. Spread out the sticks/flowers as evenly as possible. After that, flip the sticks every 7 to 21 days until the liquid in the bottle evaporates completely. Time until complete evaporation = 6 - 8 months. *Results vary by room conditions & fragrance. Our results were achieved in a controlled environment by flipping the reed sticks every 21 days.

  • Premium Incense Sticks

    What we like to call the first ‘Designer Incense” , our Premium Incense sticks have 10 years of R&D behiend them. Made in-house over a pain staking 2 week process the finished product is perfect in every way. Most companies like to tell you their incense sticks are hand-dipped as a selling point. Our premium incense sticks are made with a secret 6-step process to literally change the DNA of the raw materials used to create them. With the best scent throw and longest burn time on the market, what else could we call them but Premium? People that hate incense have told us that they love our brand because they don’t smell like burning wood. Recommended usage: Light the Incense stick with fire and let it burn for 5 seconds then place the stick in a incense burner.

  • Jelly Beans

    By the President ~ R.L.

    So, as I watched the C.E.O. change from Flip-flops to Winter boots, I noticed the most peculiar thing. He took a pouch out of each boot and placed it a bag. I asked “What was that?” He replied “Nothing, just experimenting with different ways to keep my shoe collection smelling good.” So I said “Show me, NOW!” Once he gave me the bag, I opened it and the aroma hit me in the face! It was wonderful! Little pouches with transparent colored seeds inside. Upon further inspection I noticed there were no IFC products in his bedroom!? Nothing but the entire room smelled like fresh ocean water! 3 shoe racks and clothes hamper filled to the top yet the room smelled fantastic. He had a pouch in each shoe, one on every hanger in the closet and one in every drawer on the dresser! My next question was “So, how long have the pouches been in here?” “Since we first created Deep Blue Sea” He replied “That was 3 months ago!” I yelled. “So, clearly the experiment was a success. Why didn’t you say anything!?” I said. “Well honestly I thought the idea was stupid from the start and I just wanted to find a way to keep my shoes fresh. Nobody else would even want this.” He said “No you’re stupid if you think I’m going to let you keep this all to yourself! You’re not the only one with a shoe collection and it’s not about you. We have to let the people decide if they want/like/need this product. We’re going into production tomorrow and I don’t want to hear $#!† else about it!” I Screamed. He laughed at my frustration and politely started eating some Jelly Bellys he had in his pocket. Then said “Ok but, you take point on R&D and production. You have to think of a name for them too….” “We’re going to call them JELLY BEANS, asshole!” I said. He put his hand on his chin and said “I don’t think we can sell a product with Asshole in the name!?” then he laughed and ran out of the room. Recommended Usage: Place in shoes, drawers, closets or anywhere you want improve the air. Extreme heat and/or sunlight will make the beans hard and the scent fade. Life span of the Jelly Beans if used properly, 4 to 5 months.

    ∞ Deep Blue Sea is availible now ∞

  • Reed Diffusers

    The Immortal Flower Diffusers are the first reed diffusers we ever made. They look and smell wonderful. However, the pandemic hit and a shortage of raw materials forced us back to the drawing board. The second version (pictured above) was the outcome. The C.E.O. said and I quote “The bottle needs to be more classy and I want the scent throw to be stronger. Good job but, I don’t need good. I need GREATNESS from you and every product we manufacture. Think outside the box and give me something I’ve never seen before then make it stronger than all the other reed diffusers on the market.” So, we spent $1000 with our competitors on the most expensive reed diffusers we could find. One even cost $200! After 15 months of testing and rejection we did it. The pressure was almost unbearable. Pressure can burst pipes or make Diamonds. Our new Diamond Diffuser is the future of the reed diffusers market. It is available now in the “shop by fragrance” page in the scent of your choice.

  • Sample Vials

    While searching for a way to re-apply cologne through out the day, the C.E.O. solved a major issue. A way to to get up-close and personal with each and every fragrance we offer. Since all of our fragrances are unique, this is the perfect way to know exactly how they smell. The easy thing to do would have been using scratch-n-sniff stickers. “We’re never going to take the easy way out. This is our first and only chance to impress everyone in the world. Scratch-n-sniff is usual how dogs do things, we’re humans. I don’t care what the cost is, let’s do it right!” said the C.E.O. These samples cost us more than $2ea to make. We charge $1 to help offset the production cost. Recommended usage: Spray the card twice with the vial included. *This product is not skin or fabric safe, only spray the card included in the package.

  • Wax Melts

    Invented by accident, our Wax Melts are nothing short of amazing. This is actually the 5th version of candle wax we created in our relentless pursuit of perfection. While burn testing the candles made from this wax, we just could not get the desired result. That is, until the C.E.O. accidentally left a melting pot on with a small amount of scented wax inside and then left the lab for the night. He was greeted the next day by 5 people waiting outside, wanting to know what the aroma was and where they could get it. After a minor investigation and finding the culprit still in the pot from 11 hours earlier, he knew we had to use the formula for Wax Melts. The fragrance was Mahogany Sunset, the year was 2016. We would like to say Thank You everyone involved but Kanisha in particular for cursing us out everyday until we completed production and she finally got her wax melts, lol. Recommended usage: Never use a wax warmer for more than 4hrs at a time with a minimum 2hr gap before switching it back on. Use 1 -2 cubes depending on the size of warmer. Use until fragrance dissipates. That is usually between 4 to 6 weeks. Okay for use in Oil & Wax warmers.